Once you’re clear on your USP, work it into your preparation for interviews. Instead, Pipcorn is a great case of a brand using specificity to carve out their own unique place in the market, choosing instead to focus on what makes their product a smart choice for the health-conscious or vegan consumer. The next unique selling proposition example that stands out to any customer is Dollar Shave Club. Learn how to improve your website copy with our free, curated list of high-impact articles. Now. This statement not only generates FOMO but acts as its own social proof. Share your unique selling proposition with email templates for new prospects. It is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different. Following up is a secret weapon. Clinically proven to reduce dandruff, Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition. They want to create products that “work with your body’s natural chemistry, rather than to disguise or change it.”. Their complete toolkit makes them the “new standard” in online payments, and they back this up on their home page by stating that they’re “the best software platform for running an internet business.”. And right under this statement, they back up why that’s true: “offering the most recipe variety and meals” at a low price. If you don’t know where to start, looking at other companies’ unique selling propositions can help inspire your own and set the stage. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy.Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard. That’s the power of your unique selling proposition. There’s no question that choosing a pair of glasses online is a difficult task. The product your business offers may not be new, but the way you sell it just might be. Ready-to-go messaging for your entire sales cycle. But pinpointing your USP isn’t easy, it consists of lots of research, brainstorming, and creativity. when you attempt to be known for everything, you don’t become known for anything. Warby Parker offers a virtual try-on that allows people to ship 5 frames to their home and try them on for free. Why should customers choose you over your competitors? A USP is also not just the header copy on your homepage. This is a statement that stops you in your tracks. Taylor Stitch successfully turns crowdfunding into a competitive edge: “We design new products. They don’t want to wear the same outfit multiple times, or arrive in the same attire as someone else. Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition — setting them apart from the market. Install in less than 60 seconds for Gmail or Outlook. Test the messaging with Yesware’s Template Analytics. Instead of just highlighting that they have college apparel, they remind students that there are twelve Saturdays in a football season and their products can help you look good for each one. In this article, we'll walk through everything you need to know to master cold email. But finding a unique USP isn’t as easy as it sounds. The process of determining a unique value proposition varies based on the state of a business. The people who are doing that are the ones winning the market. Clinically proven to reduce dandruff — so simple yet so powerful. Get free online marketing tips and resources delivered directly to your inbox. Creating a successful unique selling proposition takes time, care, and effort. We hope these unique selling proposition examples give you some inspiration for your own. A unique selling proposition (USP), also called a “unique selling point”, is a marketing concept that states how your business differs from its competitors. The messaging also refers directly to their 100-year warranty, which backs the promise with a guarantee that the products will last you a lifetime and then some. A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. Anchor focuses on ease of use for their unique selling proposition. “Looking good” may not sound unique as far as apparel is concerned. New or up-and-coming businesses. Every USP is going to be, well, unique but that doesn’t mean there isn’t a process you can follow to put yourself on the right track. Start creating and building your USP as you develop your business model. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. For example, if your niche is web design for churches, donating a percentage of your fees might be a viable USP. Instead, look for a spot in the market where you can plant your flag that is relatively untouched by the competition. This company did so well with defining their unique selling proposition that Head & Shoulders is almost synonymous with anti-dandruff. There’s no question that dealing with insurance is a very tedious and frustrating task. 1. By positioning their unconventional business model this way, they turn a potentially risky pre-order process into a compelling marketing angle. Try Shopify free for 14 days, no credit card required. The company makes online payments easy, Head & Shoulders has one of the most famous unique selling proposition examples of all time. Yesware is an add-on for O365 and Gmail that gives sales professionals everything they need to prospect, schedule meetings and follow up. This unique selling proposition example is slick and different, Stripe is an easy-to-implement payments platform targeted at web software developers. Is your website content costing you sales? Download a free trial today. But pairing it with a cultural phenomenon for a specific audience’s needs makes it fresh, compelling, and different. It’s not just a key part of the messaging in their ads and the copy on their site—they even have a Fit Finder quiz that allows first-time customers to find the right fit for them. Examples Please feel free to use these examples to help craft your USP statements. In a crowded market of similar competitors, this proposition will … Reach more leads, book more meetings, and close more deals while doing a lot less work. 3. The basic definition of a USP is the reason or reasons your business’s products and services are different from your competitors’ offerings. Install in less than 60 seconds for Gmail or Outlook. Your USP needs to be short because it needs to be communicated early on. ThirdLove has made their “we have the right fit” USP an integral part of their branding. That's even harder. College students can get school spirit attire pretty much anywhere. With the growing podcast industry, there needed to be a stand-out company that went about their service in a different and unique way. Your unique selling proposition is what makes your product or service different from the competitors in your market. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. While some consumers may frown upon established brands that leverage crowdfunding, that isn’t the case here because of how they make it a part of their USP. USP stands for unique selling proposition. Every company is different, and every company goes about their USP differently. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Third Love’s USP is a powerful promise. Follow-Up Emails: The Ultimate Guide (13 Proven Templates Inside), 25 Cold Calling Tips You Can Use to Get Meetings With Anyone, Cold Emailing 101: How To Make More Money With Direct Outreach. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. Their variety is huge, stating on their website: “We have the biggest selection for on-demand alcohol in the history of ever.”. Pipcorn also gets specific about how their snack food is healthy instead of just saying that it is, listing points of difference that their customers will care about. Your USP is not a list of what the book is about, its themes, or even its content. Test the messaging with Yesware’s Template Analytics. Lilah B. leverages USPs to appeal to a niche audience in the beauty industry by showcasing clean ingredients, sleek packaging, and multi-use products. Think of your USP as the part of your company that makes your business unlike any other. Death Wish Coffee, however, chose to cater to those who need an extra kick in their cup of joe by instead selling the “world’s strongest coffee”. Any visitor needs to be able to learn about your USP within a few seconds and above the fold. Lemonade answers that right on their homepage: “Instant everything, great prices, big heart.” The insurance company takes a flat fee, pays claims instantly, has low prices, and donates leftover money to nonprofits. Their. That’s right, just 60 minutes. Death Wish Coffee backs it up too. They get these products in your hands when you’d actually use them. 1. This is a smart example of acknowledging the norm to position yourself as a truly different solution. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. Hopefully, this post and these unique selling proposition examples inspired you to create or refresh your USPs. It is a short statement that succinctly conveys why your reader should purchase. There may be a dozen ways you could sell your products, but your USP is the big idea that best positions your brand according to what your customers care about and what your competitors aren’t. In addition to boldly declaring it on their site and packaging, and breaking down how it’s made, they also offer full refunds for anyone who says that the coffee wasn’t the boldest cup they’d ever had. Beardbrand’s USP takes the form of a product ethos that immediately sets them apart from the industry standard. At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: “What makes you different from the competition?”. The steps to define your USP sound pretty simple: Have a close look at your competitors and compare them to your own small business. Crafting an irresistible subject line... © 2020 Yesware, Inc. | Security | GDPR | Privacy | Terms, Your USP will lead both your marketing and sales efforts. It can work as a backbone for your … And their try-on strategy does just that. Take a look at what your competition is doing. They have local options right on campus, and most big-box stores even carry local college gear. Fortunately, there's an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email. Fresh Sends modernizes flower delivery and calls out the “cookie-cutter floral industry.”. Find out what a USP is, why you should have one & how to define yours. A unique selling proposition helps you to stand out, gain customers, and guide your future business practices. If you can clearly state why your product or service is better than your competitors, you have your USP in the bag, and HelloFresh excelled at making their statement bold. By positioning their product around current health-conscious trends, they're able to create a USP that would not only actively help them attract new customers, but also retail their popcorn as a premium product. While your USP should absolutely be unique to you (which is a given, considering that’s in the name), competitive research can tell you a lot about what your competitors are already doing, how they’re framing their USPs, and how you can be different. Muse is a noteworthy example of why you need a USP even when your products are truly unique. Their USP provides value, solves a pain point, and puts Warby Parker ahead of the game to their competitors. On their website, this slogan along with the description highlights what makes them different from their competitors. Throughout their content and their marketing messages, they build a case for both mediation in general and for meditation aided by their product. What makes their statement so assuring is the social proof and use of statistics. Example 1: “ABC Staffing is the staffing services firm that delivers the best results for your employment needs.” Reasons to Believe 1. A Unique Selling Proposition Is The Foundation To Effective Marketing. Being “unique” is rarely a strong USP in itself. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. And the rest of their website backs up why this statement is true. and then word it in a catchy and engaging way, your USP will dominate. Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. In this case, Muse’s biggest competitor is the status quo: unaided meditation. We hate SPAM and promise to keep your email address safe. By focusing on the art, they’re able to do that with their USP, which they express as: Fake tattoos by real artists. To go even deeper on their promise, they also offer half-sizes and a “try before you buy” guarantee. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. Drizly makes it loud and clear why they’re better than competitors. Tattly Tattoos takes a different approach, offering gorgeous, intricate art for people of all ages. Closing consistently? Football games are big social events for college students, and many want to show up with a fresh look week after week. Handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and many want to up. 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