Use Influencer Discovery Tools. Who do you reach out to? Simply complete your profile, connect your different social media platforms and you’re ready. Hey Dana! How Do Brands Find Micro Influencers Manually Additionally, to get a better understanding of what people may be looking for the influencers, you will have to track micro-influencers on social … Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. You can use influencer databases, networks, and marketplaces. Sites that link to your competitors are usually relevant to your audience or industry and likely to link back to your site (because they have already covered, mentioned, and linked to other brands in your industry). Brands … Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? An influencer is an online authority who has a following of people who believe and listen to what they have to say. Do you crave any chance to cook up a storm in the kitchen? Ways to Find Brands You can Work With. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. Before you start looking up the influencer’s vital metrics such … Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. How am I rewarded? Both Influencers & Brands … Remember, brands can work with big and small influencers. Influencity helps you find relevant influencers and measure your campaigns in real time. Define the Role of the Influencer for Your Brand’s Campaign. Whether you work with a macro influencer celebrity like Kylie Jenner, who has 137 million Instagram followers, or a niche micro influencer blogger like Karrie Truman, who shares instapot recipes with her 14,000 Instagram followers, you have something to gain from influencer marketing. A … You won’t know. It's super easy to find inspirational influencers of every niche … This article may include affiliate links. Website: Influencity.com. Making sure you use influencers who align with your brand … An influencer doesn’t even necessarily need a very large audience to be considered an influencer Keep Your Business Goals in Mind. But it can be an intimidating task trying to find those brands! Discovering Mommy Bloggers. I figured that if a brand wanted to work with a blogger or influencer, they would reach out to them, which is true, but it also works the other way around. Finding brands that work with influencers is necessary if you want to become a paid influencer. Google the “brand… Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. The remote working expert will want to look for tech professionals. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. The free account allows you to enter a topic and find users who have the term in their bio. To make it easier to identify influencer outreach opportunities, include your site in the report and use a “Backlink Gaps” filter to see the sites that link to your competitors but not to you. As you can see, there are lots of brands looking for influencers. Partnerships and monetizing my blog didn’t even come to mind at first. If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. Find out what sites link to your competitors with Alexa’s Competitor Backlink Checker. It’s not easy trying to become a paid influencer, but it’s also not impossible. Your email address will not be published. BrandSnob. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. The demand (and budget) for influencer marketing grows every year, and it’s … I had no idea that brands were looking for influencers to write up promotional posts. Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. BrandSnob is an Instagram influencer marketing platform that helps brands find and … Let Instagram Suggest People to You. For influencers who have previously registered on the Find … There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! See the topics and sites your ideal audience loves most using Alexa’s Audience Interest tool. The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. The posts on your profile should be high-quality and aesthetically pleasing. Well, I’ve done a bit of the work for you! It offers plenty of analytical data about influencers and … As an Amazon Associate I earn from qualifying purchases. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Dana Nicole is a freelance content marketer. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. From … I’ve searched through Google, blogs and other websites and compiled a list of over 100 brands who have worked with influencers in the past (and divided them up based on category). Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. Take a look at how 100 Acres cosmetics brand posts look like. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. I hope you find what you need going forward; best of luck with your blog. There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. to check if their branding and messaging flows with yours. This is click bait just like all the rest. The Cision media database has information on 300,000 influencers, media outlets, and publishers. There are “macro influencers” who have huge audiences and a broad group of fans, as well as “micro influencers” who have a small group of highly engaged followers who share a specific interest. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. When you start to look for influencers, use these tips to guide your search. Brands looking to influence the ever-important mom market should search no farther than the mommy blogger. There is also a way to find influencers without doing research of your own. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. Influencity targets both agencies and brands with an all-in … Princess – Kitchen Appliances. To find … TikTok vs Instagram: Which Platform is Best for You? Jennifer is Marketing Manager at Alexa. Sign up for a free trial of Alexa’s Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. If you don’t want to manually search for influencers, you have another option. An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. Enter your site or a competitor’s site and produce a report of the top topics and websites that interest that website’s audience. Find websites that share the audience you are trying to reach using Alexa’s Audience Overlap tool. Use this information to identify sites to target in your influencer campaigns. . With the paid account, you can dive deeper and get insights about the people who follow them. . In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. Influencers who already write about others in your industry … Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. No problem! Blog posts or social media mentions about your brand will help … Thank you for this list! There is no specific list of influencer criteria when it comes to characteristics or reach. Click & Tweet! Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. So grab a cup of your favorite tea and let's get started! Find Influencers in 2020. I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Work with the world’s hottest brands… See what websites have the most authority on a topic using Alexa’s Keyword Share of Voice tool. I’ve created a free media kit template just for bloggers like you!). I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. In many cases, you don’t have to look far to locate the best influencers for your brand. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Should you wait for brands to ask you to collaborate first? Click on a category to see the top websites that the audience visits related to the topic. These engaged influencers would be a good group to reach out to. Enter up to 10 competitor sites to see what websites are linking back to them. I’d definitely recommend reaching out directly to the companies. Influencity. But in your early days, you are still an unknown. Influencers who share your audience can provide just as much value as those directly tied to your industry. Enter your site or up to 10 sites and the tool will provide a map of sites that have a similar audience to yours. This brand is looking for ambassadors who embody the definition of black culture, are … Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Required fields are marked *. How to Find your Brand Influencers: 1. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. You can easily search for this info on ig or just look at other influencers and what products they are promoting. And a word of advice: it’s better to for influencers to work directly with brands … Most marketers usually start with a tool like Iconosquare to find a list of Influencers. I have been blogging for a little over two years, but I still have a small following. Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. Most of the time, here you can find brands of influencers. Lost in the dazzling world of beauty and makeup. The right influencers are people, brands, and accounts that can best help you reach your audience and goals. Thanks for this list .. it’s super helpful! Looking for influencer marketing inspiration? Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Knowing your brand image, you can search for influencers who align with it. A small and engaged audience is highly valuable! 5. These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. … A well-planned influencer marketing campaign that's relevant to your goals, audience, and niche can lead to big results for your brand. Industry influencers help you spread your messaging and build brand awareness in your target market. socially savvy individuals often know more about social media and engaging with digital content than brands and agencies Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. While this is great info for beginners unless you have the email contact it’s useless. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. As your influence grows, you may find that brands will outreach to you with proposals. The impact of influencers on your overall marketing program can be significant. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. You should check out this post here for pitching brands with a smaller following: https://www.dananicoledesigns.com/work-with-brands/. They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by … © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. Well, I’ve done a bit of the work for you! Here is how you can find the influencers that are the right fit for your brand. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. However, it can be overwhelming reaching out to companies out of the blue. Influencers don’t necessarily need to be tied to your industry. When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. Would you email them and give a pitch of what your plan would be or? 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