Blue Buffalo; Dognition; Fancy Feast; K9 Advantix; Kriser’s Natural Pet; Merial; Nestlé Purina; Pergo; PetSafe; Purina Cat Chow; Wellness Pet Food; Technology Brands Looking for Influencers. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. It now uses it to identify emerging influencers in virtually every imaginable field. In 2013 this expanded into youth marketing. Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view. There are a surprisingly large number of influencer agencies in the UK. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. For example, they could amplify using a Twitter account like @ThatsSarcasm. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. As a savvy marketer, you know it’s no secret that influencer marketing is a powerful tool to increase metrics like brand awareness, engagement, and over time, purchases. You too can embrace this trend to grow the popularity of your brand. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. Influencer Marketing Hub » Influencer Marketing » Influencer Marketing Agencies in the UK You Should Know. Goat manages the entire influencer marketing process for the campaign. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. My advice to any micro-influencer like myself is to remain true to your personal brand. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. If you’re a brand, we can help you connect directly with influencers using our Fleamail influencer They work with social talent, artists, labels and brands to maximise their social media presence. We are specialists in data-driven performance marketing and guarantee results on every campaign. As we’ve seen there are a lot of benefits with using micro-influencers. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. British brands wishing to work with a local influencer agency have a range of possible options. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? Kairos Media is an award-winning creative Influencer Marketing agency. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. Parenting Influencers. Enter the Micro-Influencer. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. ... email@example.com. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. Share in the comments below or on Twitter @GroupHigh. PMYB splits its services into three categories: Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . They talk in pounds and pence and remember to put the “u” in colour. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. They provide talent management and even provide workshops for influencers so they can learn from the masters. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. Yet this can be a hit or miss scenario. This involved working with six London-based Chromo-Influencers. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. They are the ones sending free product to Instagram influencers/small blogs. UK YouTube influencers by category. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. How I found brands that collaborate with micro influencers At Influencer Matchmaker we work with micro-influencers who can provide a great boost for your brand. One of their recent campaigns was for Alize. One of which is identifying what level of influence is best. When an influencer agrees to take part, Goat sets up the campaign. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. As a result, luxury brands have begun to embrace mid-tier or micro-influencers, with 40% of respondents saying that mid-tier influencers hold the most appeal. Autotrader; BLACK+DECKER; … While PMYB’s “secret ingredient” is the success of their Chromo-Influencers, they do work with a wider network. Small brands realize that partnering with micro-influencers is the best way to increase brand awareness and boost sales without spending a fortune on marketing. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. As one of the top micro-influencers, she also does good with her Instagram, promoting her work with MADD to her more than 25,000 followers. The team has had a key role in pioneering early branded content for the UK urban scene. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. Disrupt describes themselves as an agile youth marketing agency in London who reaches over 100 million millennials each month. Kairos prides itself in being entirely driven by data. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. They could instead offer social amplification through targeted social media accounts. I worked with you on a super fun Ginny’s campaign a while back. Give her a shout on Twitter @jsedmond. They have a network of 9,500 influencers in 46 countries across more than thirty industries. To learn about how to be one of the influencers … The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. Pet Brands Looking for Influencers. They also offer more traditional services such as event management and promotions. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. A LOT cheaper. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. Chris realised that there was real potential for influencers to be rewarded for their work – not just in football, but in all niches. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. It can make or break your campaign. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. the average value of sales made as a result of their posts. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. These featured artists like Big Narstie, Angel, Skepta and Cadet. Better Engagement He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. It grew out of London’s Urban Nerds crew who promoted quality underground parties. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. Choose a suitable brand . They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. Their clients include well-known brands such as Malibu, Formula E, KFC, British Airways, Asics and Adidas. How to find micro-influencers for your brand. PMYB aims to target and find the most suitable influencer to spread your brand’s message. PMYB have developed what they call Chromo-Factors. You can work with micro-influencers even on a shoestring budget and still expect them to deliver the planned results. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Often times, you can see influencers working with them who have less than 10K followers. Although they are London based, Socially Powerful is happy to take clients worldwide. They know that follower numbers are not everything. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. The bloggers also offered a collective giveaway for a chance to win product of their own. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. They are even prepared to go offline in some of their promotions and list flash mobs among their experiential/viral services. Staffordshire-based Tamba calls itself an all-in-one web design, influencer marketing and social media agency. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. This list is divided into the main content categories that are most popular on YouTube. So, go ahead and do it for the gram whilst securing the bag! The finished reveals were later featured on the company blog where fans could shop the look. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. The main types of brands that Instrumental work with are: There are many talented influencer agencies in the UK. You can also view all patio transformations by checking out Home Depot’s Pinterest board. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. Finding the right influencer is critical. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. All you have to do is learn how to pitch to brands as a micro-influencer. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? They include heavyweights such as Apple and KFC amongst their clients. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … Now to the top YouTube influencers in the UK. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. This means that your brand can work with multiple micro-influencers and expand your reach instead of putting all your eggs into one (expensive) influencer basket. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. They believe passion to be their heart. Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. They split their entire influencer network into: This means that they can help their clients in many ways. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. Micro-influencers prove that brands need not partner with influencers who have large followings. They love telling stories and collaborating with leading content creators to generate audience engagements. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. They believe in telling brand stories through influencer marketing. Are You Thinking About Working With A Micro-Influencer? Get matched to 3 Leading Agencies for Your Next Campaign. They could create a tightly-focused Chromo-Influencer campaign. The campaign resulted in a reach of 7 million and 200,000 views. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. These will have the best experience of meeting client needs. They then rank these influencers and speak with each one in order of preference. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. While it can be easy to want to accept every partnership you get, always choose quality over quantity. We know Sigma’s program from the very beginning. Social Wage provides promotional tasks from brands personalised for each social media influencer. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. To secure a collaboration that works for you, contact the team on 0203 9580 427 or email firstname.lastname@example.org . Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Many artists now post demos online rather than going to a record label. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. This is often smaller brands that can’t pay influencers. Indeed, several of them refer to themselves as youth marketing agencies. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. Know of other brands who’ve successfully partnered with micro-influencers? Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. You are here: They consider themselves a completely neutral influencer agency. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped. through “likes” or comments). Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. 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